Why do we keep going back to McLuhan?

A:  Well, the other thing about McLuhan was he 
wasn’t just talking about television, he was talking 
about media, he was talking about the range of 
human expression and making connections to the 
development of the human consciousness and 
psyche. His comments about literature and how it 
formed the rational mind and how text creates the 
rational mind is totally valid, and his comments 
about television were totally valid—understanding 
how that was another change or extension of the 
human mind. And I think you can see from that, 
from his analysis of media, how he might have